One of the things that I hear the most when it comes to salon products is that it's costly and that it's not sustainable for long term use. The other thing that I also hear is that the products are not always working when they are from a supermarket. This choice of buying always leads to product hopping, salon hopping and stylist hopping. Clients become convinced that the reason why their hair isn't going the route it should is because their stylist doesn't know what they are doing. Next the cost of the product comes into play and last the cost of the services. The almost instant thought that pops up is " I can get cheaper products elsewhere and do it myself". Most clients who think this way do not consider that its their shampoo and conditioner ranges from supermarkets that are limited to only a certain level of help. There isn't a designated person around who can give you the advice you need based on your specific hair needs. Your hair needs certain things like the natural colour, the natural texture, the current colour and texture and and and... the shampoo you get at the supermarket might give you various options and their packaging might even convince you that they can solve your problems, but what those products have is a great marketing team that makes sure supermarket consumers fall for the catch.
Without someone available in their aisle to point out the condition of your hair based on the current requirements of every strand, you're bound to take products that only cover one of your hair needs. Let's say your hair is dehydrated, tinted and becomes greasy quickly; you'll need products that will cover all three needs. The supermarket brands may say that it's best for "dry, colour treated hair", but will the conditioner counteract greasiness? Will the mask be too heavy? Will the shampoo be cleansing enough? Is there a heat protector available? Did you know that you needed one? Supermarket brands don't consider the difference between thick, heavily colour treated hair and delicate, straight colour treated hair so that one specific shampoo for dry, colour treated hair will need to cover the needs of both types, but will only manage to treat one. After a while when the product isn't doing its job the consumer moves over to the next best thing in their opinion and before long begs a professionally trained stylist for advice on what to buy from the supermarket.
Cheaper shampoo investments are the inevitable hamster wheel that clients run on because of their reluctance to invest in their hair. If you are spending a substantial amount on your hair to get the right colour and style, why would you wash it all away with products that do not cater to your specific hair needs? Supermarket products have their place but sit best with people who do not have any ailments with their hair after chemical or heat styling. There are limited selections within every brand, and with mass marketing this doesn't change quickly. Marketing departments are only concerned with getting the necessary out to the masses, and sales departments only care about the income. Neither cares about the direct concerns of the consumer so next time you think supermarket products are a better choice, consider the above.
Hairstylists might seem like they are only out to sell you the most expensive products, but they are also qualified to give you the best for your hair out of more in-depth ranges that cater to every need your hair might need. It's not just about sales; it's about keeping you as a client and making sure your hair remains happy in their chair.